Corona in the City

ARMY OF LOVE
A CREATIVE STATEMENT WITH HOPE FOR THE FUTURE

For weeks now we are confined in our homes
We are told to wear masks when we go outside
An outside threat
An eerie new reality

The only thing we can do is surrender

A WHITE FLAG:

SURRENDER
We put globalization on hold
Bringing back a deep appreciation for our local heroes, front line workers, neighbors
A chance for societal change

The world on halt
We see that the skies are clearer, nature blooms and even wild animals come out

NEGOTIATE
The constraints of these times fuel our imagination, forcing us to reimagine the future
Making us all aware of our destructive relationship with the planet
A time to reconsider our industry and how it is participating to a world that is facing a tremendous crisis

A BLANK SHEET

It’s up to us how we move forward, how we preserve this state of mindfulness
and appreciativeness of the things we need to miss out now
It’s up to all of us to what extent we are willing to listen to all the signals we are given
Moving away from quantity back to quality
Appreciating local craftsmanship, substance and soul
This is our chance to reset

MASK

It’s up to us to reveal ourselves
To stop hiding behind filters
Stop hiding an inconvenient truth
Who are we as humans and as companies and what do we stand for?

Let’s make the world beautiful and healthy
Let’s make history and start a true sustainable era!
“New ethics in luxury fashion’

Ronald van der Kemp, April 23 2020

30 DUTCH MODELS IN HOTEL DE L’EUROPE ON APRIL 28 AT 23.55
TOGETHER ALONE
SAFE IN THEIR OWN ROOMS
DO IT YOURSELF MAKE UP AND HAIR KITS
HAIR TUTORIAL – LATOYA VELBERG
MAKE UP TUTORIAL – CONNIE MAN
RVDK SUSTAINABLE COUTURE DRESS, SHOES, ACCESSORIES,
COUTURE MASKS – ATELIER RVDK DIRECTED BY INGE KONIJN
A WHITE FLAG FOR EACH GIRL
PRODUCTION: AMSTERDAM FASHION WEEK /DANIE BLES
DRESSERS, PHOTOGRAPHER, CAMERAMEN IN PROTECTIVE GEAR AND MASKS
CHOREOGRAPHY: FRONTROW BACKSTAGE /NATHALIE HAELERMANS & BAS ANDREA
ZOOM MEETING ON SET, INSTRUCTING THE MODELS /IVO MITTELMEIJER
LIGHT: JURLIGHTS
CAMERA: BART STOFFELS
DIRECTED BY: KITTY KOORING

by Ronald van der Kemp

Celebrate the isolation! Models, each in its own room, in couture including mouth caps. Ronald van de Kemp breaks open the isolation, but adhering to RIVM rules.